A product video campaign for IVG, the premium e-liquid brand. Street-styled spots introduce the Chew range’s flavours with a punchy voiceover, alongside short studio videos that put the products and devices front and centre.
The projectClient
IVG
Campaign
#IVapeGreat
Sector
Retail
Service
Product video
Film
44 sec
Where it ran
Online, digital and social channels
From brief to finished film.
How we gave a flavour range a bold, stylish look.
01 · The briefLaunch a flavour range with personality
IVG wanted product videos that introduced its Chew range and devices with energy and style, in formats for its own channels and retailers.
03 · The outcomeA flexible set of spots
A lead spot, 30-second versions and short studio product videos, all ending on the IVG brand. Shared across online, digital and social channels.
02 · Our approachStreet style and studio clean
We cast models and filmed on location around the city for the lifestyle spots, then shot clean studio product videos, all cut to a confident voiceover.
04 · What we deliveredOne range, many cuts
Lead product spot, 44 sec
30-second versions
Short studio product videos
Location and studio filming with models
Behind the scenes
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The range
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On location
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Product hero
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Lifestyle
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In the studio
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Devices
More product films
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Ledger
Presenter-led product explainers for the Ledger hardware wallet.
-
Sainsbury’s
Short Christmas recipe and tutorial videos.
-
Atlantic Shopping
Presenter-led buying and assembly guides for bar stools.
Planning a product videoTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
Let’s talk about your product video.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.