WHAT WE DID...

As experts in creating engaging animated explainer videos, The Ministry of Justice, along with leading consultancy 'Clarasys', approached Sneak to commission a series of videos explaining the government initiative of tagging offenders of alcohol related crime.  

​The MOJ needed to create a clear and concise explainer video that could be used in a wide range of contexts; explaining the initiative within government, the judicial system and even to offenders themselves.  

HOW WE DID IT...

​Sneak provided the MOJ with a range of explainer video production services; from creative and concept development, scriptwriting, copy-writing, pre-production and planning, filming, editing, animation and content delivery for a number of digital and social platforms.

Featuring input from policy-makers and government ministers, Sneak was responsible for all elements of production; helping shape the messaging to work in a video format, storyboarding the look-and-feel, design and production as well as music and voice-over.

The documentary videos have been used in a variety of ways, both across the organisations social and digital channels as well as in other advertising and out-of-home scenarios.

WATCH THE VIDEO.

The Ministry of Justice Explainer Video
"Introducing Alcohol Monitoring"