Case study film · Wolseley × Plumb and Parts Center
A marketing tool, seen from the branch.
A case study film for Plumb and Parts Center, a Wolseley company, on its Branch Marketing Hub. Head office marketing and operations teams and branch staff explain how the tool helps branches see their customers, run promotions and sell more.
The projectClient
Wolseley
Featuring
Plumb and Parts Center
Sector
Trade and distribution
Film
3 min 22 sec
Service
Case study video
Where it ran
Online, digital and social channels
From brief to finished film.
How we filmed the Branch Marketing Hub.
01 · The briefShow the hub at work
Plumb and Parts Center wanted a film that showed how the Branch Marketing Hub works day to day, from head office to the trade counter.
03 · The outcomeA case study film for the business
A 3 min 22 sec case study film. Shared across online, digital and social channels.
02 · Our approachInterviews from head office to the counter
We interviewed the head of marketing, the marketing manager, the central operations director and branch staff, and filmed at head office, a branch and the distribution centre.
04 · What we deliveredThree locations, one story
Case study film, 3 min 22 sec
Interviews at head office and in branch
Branch, office and warehouse filming
Silent pre-roll loop
Behind the scenes
-
The branch
-
Head office
-
Distribution
-
The hub
-
The counter
-
Marketing
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01 Brief & budget
02 A plan that fits
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In the film“The branch marketing hub is essentially our own tailored bespoke CRM system. It gives us the ability to see how our branches manage their day-to-day business with existing customers.”
Julie McLean, Head of Marketing, Plumb and Parts Center
In the film“We can actually send a text message to our customers' phones from the hub.”
Gail van Dijk, Marketing Manager, Plumb and Parts Center
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