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Event video / Premiere video

Theatre film · &Juliet

The theatre, getting ready.

A short backstage film for &Juliet at the Shaftesbury Theatre in London. It shows the theatre preparing for a performance, from the stage door and auditorium to the stage crew, the bar and the audience arriving, cut to the show’s music.

The project

Client
&Juliet

Venue
Shaftesbury Theatre, London

Sector
Theatre

Service
Premiere video

Film
31 sec

Where it ran
Online, digital and social channels

From brief to finished film.

How we filmed a theatre getting ready for a show.

01 · The brief

Build anticipation

The production wanted a short film that made audiences feel the build-up to the show.

03 · The outcome

A short, shareable film

A 31-second social film. Shared across online, digital and social channels.

02 · Our approach

Behind the curtain

We filmed the theatre as it got ready, in close, atmospheric shots, cut to the show’s music.

04 · What we delivered

One theatre, before curtain up

Social film, 31 sec
Backstage and front-of-house filming
Cut to the show’s music
Show branding end frame

Behind the scenes

  • The Shaftesbury Theatre at night

    The theatre

  • The &Juliet sign on the theatre

    The marquee

  • The countdown to curtain up on stage

    Countdown

  • The stage being swept

    The stage

  • Drinks being poured at the bar

    The bar

  • A house full sign at the entrance

    House full

More premiere films

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    Fans queue for tickets in three cities.

  • Twilight Zone case study film

    Twilight Zone

    A West End premiere, told in the style of the show.

  • Dear Evan Hansen case study film

    Dear Evan Hansen

    Opening night in the West End, from red carpet to curtain call.

Planning premiere filming

Tell us your budget. We’ll show you what it buys.

Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.

Making video all year round? Monthly plans bring that down to £495 + VAT a credit.

How our pricing works →

Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.

01 Brief & budget

02 A plan that fits

We show you exactly what your budget buys: scripting, filming days, editing or animation.

Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.

03 We make it

Your finished film plus versions for your website, social channels, events and presentations.

04 Ready for every channel

Let’s talk about your premiere video.

Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.