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Event video / Charity

Event film · Breast Cancer Now

Walking together, for the people we've lost.

A film of Breast Cancer Now's Pink Ribbon Walk, following charity ambassador Lisa Riley as she meets walkers along the route and hears why they are there.

The project

Client
Breast Cancer Now

Event
Pink Ribbon Walk

Sector
Charity

Service
Event video

Film
1 min 42 sec

Where it ran
Online, digital and social channels

From brief to finished film.

How we turned a charity walk into a film about the people taking part.

01 · The brief

Capture the feeling of the day

The Pink Ribbon Walk brings together people who have been affected by breast cancer. The film needed to show the scale and colour of the event, and the personal stories that bring people to the start line.

03 · The outcome

A film about sisterhood and support

A 1 min 42 sec film full of shared stories, hugs and pink, made to encourage more people to take part. Shared across online, digital and social channels.

02 · Our approach

Walk the route with an ambassador

We followed Lisa Riley from the start line through the woods and fields to the finish, letting her conversations with other walkers carry the film, and added subtitles so it works with the sound off.

04 · What we delivered

One walk, one film

Event film, 1 min 42 sec
Walk-and-talk with ambassador Lisa Riley
Coverage from start line to finish
Burned-in subtitles for sound-off viewing

Behind the scenes

  • Walkers in pink at the start of the Breast Cancer Now Pink Ribbon Walk

    The start

  • Walkers setting off through the start arch of the Pink Ribbon Walk

    Setting off

  • Lisa Riley walking through the woods with fellow walkers

    On the route

  • Crowds of walkers in pink on a woodland path

    Through the woods

  • Walkers hugging at the finish of the Pink Ribbon Walk

    At the finish

  • Walkers celebrating at the Pink Ribbon Walk finish line

    Celebrating together

More case study films

Planning an event film

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How our pricing works →

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01 Brief & budget

02 A plan that fits

We show you exactly what your budget buys: scripting, filming days, editing or animation.

Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.

03 We make it

Your finished film plus versions for your website, social channels, events and presentations.

04 Ready for every channel

In the film

“And so these shoulders are here for everyone today.”

Lisa Riley, Breast Cancer Now ambassador

In the film

“It's almost like a healing process.”

Pink Ribbon Walk participant

Let’s talk about your event film.

Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.