Product video / Advertising video
Product video campaign · Cuprinol
Three remarkable sheds, one colourful product range.
A product video campaign for Cuprinol, tied to its sponsorship of the Shed of the Year competition. We found three shed owners, made a profile film of each, and filmed them using Cuprinol products in a series of how-to videos.
The projectClient
Cuprinol
Campaign
Shed of the Year
Sector
Retail
Service
Product video
Film
1 min 23 sec campaign summary
Where it ran
Online, digital and social channels
From brief to finished film.
How we turned a sponsorship into entertaining, useful product content.
01 · The briefConnect the brand with shed lovers
Cuprinol wanted to showcase its product range and connect with people who are passionate about their gardens and sheds.
03 · The outcomeProfiles that drive to products
Profile films and how-to product videos with on-screen graphics, embedded in a bespoke microsite that drove viewers from the stories to the products. Shared across online, digital and social channels.
02 · Our approachReal people, real sheds
We recruited three shed owners from across the UK, a disco shed in the Cotswolds, a parrot shed in Essex and a recording studio shed in Somerset, and filmed with each on location for three days.
04 · What we deliveredProfiles and how-tos
Three contributor profile films
How-to product videos
On-screen graphics
Content for a bespoke microsite
Behind the scenes
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On set
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The disco shed
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The pirate shed
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The studio shed
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The products
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How-to
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Planning a product videoTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
Let’s talk about your product video.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.