Documentary video / Advertising video
Travel series · LateRooms.com
Five cities, seen through local eyes.
A presenter-led travel series for LateRooms.com, My Perfect Weekend. We filmed in London, Paris, Berlin, Barcelona and Rome, where local experts picked their must-visit places for three kinds of traveller: the explorer, the traditionalist and the connoisseur.
The projectClient
LateRooms.com
Series
My Perfect Weekend
Sector
Travel
Film
1 min 26 sec
Service
Documentary video
Where it ran
Online, digital and social channels
From brief to finished film.
How we filmed My Perfect Weekend.
01 · The briefOwn the European city break
LateRooms wanted to reinforce its position as the brand of choice for booking a hotel for a European city break, and to become a trusted source of travel advice.
03 · The outcomeAn episode for every city
A fast-moving, vibrant episode for each destination, with LateRooms branding and graphics designed by our in-house team, shared across online, digital and social channels.
02 · Our approachA format for three kinds of traveller
We developed a format around three audiences, the explorer, the traditionalist and the connoisseur, cast credible local experts and filmed them at their favourite places in each city. To keep pace with the campaign schedule, we edited on location.
04 · What we deliveredFive cities, one series
Presenter-led travel episodes
Filmed in London, Paris, Berlin, Barcelona and Rome
Local experts cast in every city
Edited on location
Branded graphics designed in-house
Silent pre-roll loop
Behind the scenes
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Rome
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Piazza Navona
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Trevi Fountain
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Berlin
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Barcelona
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After dark
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