octopus-energy-second-challenge-stadium-activation-video-second-challenge-tent.jpg

Event video / Experiential video

Experiential film · Octopus Energy

Matchday fans, one second at a time.

An experiential film for Octopus Energy’s Second Challenge activation outside the Emirates Stadium. Fans of all ages take on keepy-uppy and reaction-wall challenges at the branded tent before kick-off, with brand ambassadors cheering them on.

The project

Client
Octopus Energy

Event
Second Challenge stadium activation

Sector
Energy

Service
Experiential video

Film
1 min 4 sec

Where it ran
Online, digital and social channels

From brief to finished film.

How we filmed a matchday brand activation.

01 · The brief

Show fans having fun with the brand

Octopus Energy wanted a film that showed the energy around its matchday activation and drove people to its online challenge.

03 · The outcome

A short, shareable activation film

A 1 min 4 sec film ending with a call to take part online. Shared across online, digital and social channels.

02 · Our approach

In the crowd, before kick-off

We filmed handheld among the fans as they arrived and took on the challenges, cut to music with no interviews.

04 · What we delivered

One matchday, all action

Activation film, 1 min 4 sec
Handheld filming among fans
Challenge and reaction coverage
Branded end frame with call to action

Behind the scenes

  • The activation outside the stadium

    Matchday

  • A young fan taking on the challenge

    The challenge

  • The Second Challenge tent

    The tent

  • A fan at the reaction wall

    Reaction wall

  • Brand ambassadors handing out giveaways

    Giveaways

  • A fan doing keepy-uppy

    Keepy-uppy

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  • Summer in the City case study film

    Summer in the City

    The Royal British Legion’s Thank You activation at a YouTube festival.

  • The Next CEO case study film

    The Next CEO

    A week-long leadership programme for aspiring executives.

Planning an activation film

Tell us your budget. We’ll show you what it buys.

Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.

Making video all year round? Monthly plans bring that down to £495 + VAT a credit.

How our pricing works →

Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.

01 Brief & budget

02 A plan that fits

We show you exactly what your budget buys: scripting, filming days, editing or animation.

Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.

03 We make it

Your finished film plus versions for your website, social channels, events and presentations.

04 Ready for every channel

Let’s talk about your experiential video.

Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.