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Event video / Experiential video

Experiential film · Royal British Legion

Saying thank you, at a YouTube festival.

An experiential film for the Royal British Legion at Summer in the City, the YouTube festival at ExCeL London. Visitors record thank-you messages in a black-and-white studio and explore a First World War living room, and creators cook and bake on the lifestyle stage for the Thank You movement.

The project

Client
Royal British Legion

Event
Summer in the City, ExCeL London

Sector
Charity

Service
Experiential video

Film
2 min 26 sec

Where it ran
Online, digital and social channels

From brief to finished film.

How we filmed a charity activation at a YouTube festival.

01 · The brief

Reach a younger audience

The Legion wanted to take its Thank You movement to young people and show the activation working.

03 · The outcome

A film that carries the message

A 2 min 26 sec film ending with a call to join the movement. Shared across online, digital and social channels.

02 · Our approach

Creators and visitors

We filmed visitors recording messages, the First World War living room and creators on stage, with interviews with the Legion team.

04 · What we delivered

One festival, many thank-yous

Experiential film, 2 min 26 sec
Interviews with the Legion team and creators
Activation, stage and crowd coverage
Branded end frame

Behind the scenes

  • The festival crowd

    The festival

  • The ring-light recording booth

    Recording

  • A visitor recording a thank-you message

    Thank you

  • A wartime tea table in the living room set

    The living room

  • A Great War cook book

    History

  • A creator cooking on the lifestyle stage

    On stage

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  • GetGround case study film

    GetGround

    The team on culture and values at GetGround’s company event.

Planning an activation film

Tell us your budget. We’ll show you what it buys.

Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.

Making video all year round? Monthly plans bring that down to £495 + VAT a credit.

How our pricing works →

Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.

01 Brief & budget

02 A plan that fits

We show you exactly what your budget buys: scripting, filming days, editing or animation.

Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.

03 We make it

Your finished film plus versions for your website, social channels, events and presentations.

04 Ready for every channel

In the film

“We are asking people to leave short thank-you messages in our black-and-white recording studio behind me.”

Clare Thompson, Centenary Programme Manager, Royal British Legion

In the film

“I really want to thank the women of World War One.”

Kate Murdoch, food vlogger and social influencer

Let’s talk about your experiential video.

Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.