Event video / Experiential video
Experiential film · Royal British Legion
Saying thank you, at a YouTube festival.
An experiential film for the Royal British Legion at Summer in the City, the YouTube festival at ExCeL London. Visitors record thank-you messages in a black-and-white studio and explore a First World War living room, and creators cook and bake on the lifestyle stage for the Thank You movement.
The projectClient
Royal British Legion
Event
Summer in the City, ExCeL London
Sector
Charity
Service
Experiential video
Film
2 min 26 sec
Where it ran
Online, digital and social channels
From brief to finished film.
How we filmed a charity activation at a YouTube festival.
01 · The briefReach a younger audience
The Legion wanted to take its Thank You movement to young people and show the activation working.
03 · The outcomeA film that carries the message
A 2 min 26 sec film ending with a call to join the movement. Shared across online, digital and social channels.
02 · Our approachCreators and visitors
We filmed visitors recording messages, the First World War living room and creators on stage, with interviews with the Legion team.
04 · What we deliveredOne festival, many thank-yous
Experiential film, 2 min 26 sec
Interviews with the Legion team and creators
Activation, stage and crowd coverage
Branded end frame
Behind the scenes
-

The festival
-

Recording
-

Thank you
-

The living room
-

History
-

On stage
More experiential films
-

The Next CEO
A week-long leadership programme for aspiring executives.
-

Octopus Energy Stadium Activation
Fans take on the Second Challenge outside the Emirates.
-

GetGround
The team on culture and values at GetGround’s company event.
Planning an activation filmTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
In the film“We are asking people to leave short thank-you messages in our black-and-white recording studio behind me.”
Clare Thompson, Centenary Programme Manager, Royal British Legion
In the film“I really want to thank the women of World War One.”
Kate Murdoch, food vlogger and social influencer
Let’s talk about your experiential video.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.