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Animated video / Government

Animated results film · World Customs Organization

Faster borders, told country by country.

A results film for the Global Trade Facilitation Programme, a joint initiative between the World Customs Organization and Switzerland's State Secretariat for Economic Affairs, showing how it has helped customs administrations modernise.

The project

Client
World Customs Organization

Programme
SECO-WCO Global Trade Facilitation Programme

Sector
Government

Service
Animated video

Film
4 min 8 sec

Where it ran
Online, digital and social channels

From brief to finished film.

How we made an international trade programme's results easy to follow.

01 · The brief

Turn programme results into a clear story

The programme works with customs administrations in four regions. The film needed to explain what it does and share the results, from faster release times to simpler procedures, for an international audience.

03 · The outcome

The programme's impact in four minutes

A 4 min 8 sec film covering 15 countries, 1,750 officials trained and 243 capacity-building activities, with partners describing the difference in their own words. Shared across online, digital and social channels.

02 · Our approach

Motion graphics, real footage and real voices

We built the film around animated data and maps, combined with border, port and logistics footage, and remote interviews with partners in Serbia, Peru and Mongolia who have seen the changes first hand.

04 · What we delivered

One film, four regions

Animated results film, 4 min 8 sec
Motion graphics, data and maps
Remote interviews with programme partners
Footage of borders, ports and logistics

Behind the scenes

  • Animated figures showing officials trained and capacity-building activities

    The numbers

  • Animated circles showing reductions in border release times by country

    Faster release times

  • Customs officer with paperwork under a border agency co-operation caption

    Border agency co-operation

  • Remote interview with Branko Todorovic of Milsped Group in Serbia

    Partners on camera

  • Animated world map highlighting programme partner countries

    Where the programme works

  • Container port with an increased volumes and competitiveness caption

    Trade and competitiveness

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01 Brief & budget

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Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.

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In the film

“We have a lot of benefits with the new processes, which make our customs processes more effective, faster, simpler and less cost than it used to be.”

Branko Todorovic, Director of Customs Clearance Department, Milsped Group, Serbia

In the film

“An integrated electronic system for contract registration in Mongolia allowed us to save 90% of the paper consumption.”

Munkhbold Tserendorj, Head of the Customs Relations Office, Erdenet Mining Corporation, Mongolia

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