Animated video / Training video
Animated explainer · Ask Europe
Leadership development, as a climb worth making.
An animated company explainer for Ask Europe, using a mountain climb to show why most management training fails to stick, and how Ask’s engage, learn and transfer approach helps people reach the top.
The projectClient
Ask Europe
Topic
Leadership development
Sector
Training
Service
Animated video
Film
2 min 41 sec
Where it ran
Online, digital and social channels
From brief to finished film.
How we turned a training methodology into a climb.
01 · The briefShow why training so often fails
Ask Europe wanted to explain its approach to management and leadership development, and why it gets different results, to the organisations that invest in training their people.
03 · The outcomeA method people can picture
A 2 min 41 sec explainer that makes Ask’s method easy to picture and remember, from basecamp to the summit flag. Shared across online, digital and social channels.
02 · Our approachA mountain, a basecamp and a clear route up
We built the film around a single metaphor: leadership development as a mountain climb. Learners start at basecamp, meet boulders like lack of time and lack of support, and reach the summit with Ask’s engage, learn and transfer steps, in bold flat illustration in Ask’s colours.
04 · What we deliveredOne metaphor, one method
Animated explainer, 2 min 41 sec
Flat illustration and 2D animation
Voiceover and sound design
Infographics built from Ask’s own figures
Behind the scenes
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The goal
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The barriers
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The climb
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Engage
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Learn
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Support
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Planning an animated explainerTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
In the film“We know management and leadership development is difficult.”
From the film
In the film“Like climbing a mountain, management and leadership development is hard.”
From the film
Let’s talk about your animated explainer.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.