maxinutrition-itsnotforeveryone-social-ad-early-start-run.jpg

Advertising video

Social ad campaign · MaxiNutrition

#ItsNotForEveryone, in seven short scenes.

A series of seven short social ads for MaxiNutrition, each one a single scene, from a 5am alarm to a lie-in, playing on the choices that separate people who train from people who don't.

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The project

Client
MaxiNutrition

Campaign
#ItsNotForEveryone

Sector
Sports nutrition

Service
Advertising video

Film
7 social spots

Where it ran
Online, digital and social channels

From brief to finished film.

How we made a campaign of short, sound-off social ads.

01 · The brief

Short, funny and made for the feed

MaxiNutrition wanted a run of short social ads under its #ItsNotForEveryone line, each quick enough to land before someone scrolls past.

03 · The outcome

A campaign built for social

Seven spots of between 12 and 20 seconds that work with the sound off and run as a series. Shared across online, digital and social channels.

02 · Our approach

One scene, one joke, one end frame

We shot seven single-scene spots with no dialogue, from an early-morning run and a lift at work to a lie-in and late-night snacks, each ending on the MaxiNutrition logo and hashtag.

04 · What we delivered

Seven spots, one line

Seven social ads, 12 to 20 sec each
No-dialogue scripts for sound-off viewing
Filmed at home, at work and out running
Branded end frames

Behind the scenes

  • Alarm clock before dawn, from a MaxiNutrition social ad

    Early Start

  • Runner heading out early, from the MaxiNutrition Early Start ad

    Out the door

  • MaxiNutrition shaker on an office desk

    Gone to Gym

  • Man asleep in bed, from the MaxiNutrition Lie-In ad

    Lie-In

  • Office worker sprinting down a corridor, from the MaxiNutrition Lift ad

    Lift

  • Man snacking on the sofa, from the MaxiNutrition Munchies ad

    Munchies

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