Three 30-second comedy adverts for Tempcover, the temporary car insurance provider, each one about borrowing a car without cover, and each one ending badly, with a giant hedgehog.
The projectClient
Tempcover
Format
Three 30-second adverts
Sector
Insurance
Service
Advertising video
Film
3 x 30 sec
Where it ran
Online, digital and social channels
From brief to finished film.
How we turned car insurance into a three-part comedy campaign.
01 · The briefMake temporary insurance memorable
Tempcover wanted people borrowing a car to remember that they could be insured in minutes and protect the owner's no-claims bonus.
03 · The outcomeA campaign with a recurring joke
Three 30-second adverts that land the product message and a punchline people remember. Shared across online, digital and social channels.
02 · Our approachThree set-ups, one punchline
Each advert sets up a different borrowing scenario, a test drive, a weekend away and a dad lending his car, and ends with the same line and an unexpected giant hedgehog.
04 · What we deliveredThree adverts, one punchline
Three online adverts, 30 sec each
Casting and location shoots
A giant hedgehog puppet
Branded end frames
Behind the scenes
-
The test drive
-
The hedgehog
-
The crash
-
Borrowing the car
-
What was that?
-
Dad's car
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