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Advertising video

TV advert · Octopus Energy

One question: who can you trust?

A 30-second advert for Octopus Energy that turns a guessing game into a simple message: of all the energy suppliers Which? assessed, Octopus was the one it recommended.

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The project

Client
Octopus Energy

Format
30-second TV and online advert

Sector
Energy

Service
Advertising video

Film
30 sec

Where it ran
Online, digital and social channels

From brief to finished film.

How we turned an industry recommendation into a simple visual idea.

01 · The brief

Make a recommendation feel like news

Octopus Energy had been named a Which? Recommended Provider. The advert needed to explain why that matters to anyone thinking of switching, in 30 seconds.

03 · The outcome

A clear, memorable 30 seconds

A 30-second advert with a single idea, a clean look and a strong end frame: fair prices, green energy, best service. Shared across online, digital and social channels.

02 · Our approach

A guessing game with one right answer

We staged a boy alone in a vast sports hall, working through a guessing game while the voiceover explains how Which? rated suppliers, ending with the octopus mascot revealed as the answer.

04 · What we delivered

One idea, one advert

TV and online advert, 30 sec
Filmed in a sports hall
Guessing-game props
Branded end frame

Behind the scenes

  • Overhead shot of a boy at a desk in the middle of a sports hall, from the Octopus Energy advert

    The set-up

  • Guessing game board with the cards standing up

    The game

  • Close-up of a boy flipping down cards on the game board

    Flipping the cards

  • Boy thinking hard over the guessing game

    Thinking it through

  • Boy smiling at the desk after finding the answer

    Found it

  • The Octopus Energy octopus revealed as the answer on the game card

    The reveal

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Planning a video ad

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01 Brief & budget

02 A plan that fits

We show you exactly what your budget buys: scripting, filming days, editing or animation.

Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.

03 We make it

Your finished film plus versions for your website, social channels, events and presentations.

04 Ready for every channel

Let’s talk about your video ad.

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