sky-cinema-character-pre-roll-red-haired-character.jpg

Advertising video

Pre-roll ads · Sky Cinema

Meet the characters before the film.

Short character pre-rolls for Sky Cinema, introducing a film's cast one by one in stylised moving portraits, cut for online and social.

The project

Client
Sky Cinema

Format
Character pre-rolls

Sector
Entertainment

Service
Advertising video

Film
2 pre-rolls

Where it ran
Online, digital and social channels

From brief to finished film.

How we introduced an ensemble cast in under 15 seconds.

01 · The brief

Introduce an ensemble cast fast

Sky Cinema wanted pre-rolls that introduce a film's characters in a few seconds each, with enough personality to make people want to watch.

03 · The outcome

A cast introduced in seconds

Two pre-roll ads of 9 and 14 seconds that introduce the ensemble and build curiosity about the film. Shared across online, digital and social channels.

02 · Our approach

One portrait per character

We shot each character as a short, stylised moving portrait in a consistent set, then cut them into quick-fire pre-rolls for online.

04 · What we delivered

Two pre-rolls, one cast

Two pre-roll ads, 9 and 14 sec
Character portrait shoot
Stylised, consistent set
Fast-cut edits for online

Behind the scenes

  • Dark-haired character in a leather jacket, from a Sky Cinema pre-roll

    The cast

  • Red-haired character in a varsity jacket, from a Sky Cinema pre-roll

    In costume

  • Character in headphones and glasses

    Headphones on

  • Character in a hoodie leaning towards the camera

    Straight to camera

  • Dobermann sitting in an armchair, from a Sky Cinema pre-roll

    The dog

  • Character with braids in a leather jacket

    In character

More case study films

Planning a video ad

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How our pricing works →

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01 Brief & budget

02 A plan that fits

We show you exactly what your budget buys: scripting, filming days, editing or animation.

Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.

03 We make it

Your finished film plus versions for your website, social channels, events and presentations.

04 Ready for every channel

Let’s talk about your video ad.

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