A branded content film for Esso's #journeysthatmatter campaign, telling the story of a widower who is driven by volunteers to a monthly tea party, and what those journeys mean to him.
The projectClient
Esso
Campaign
#journeysthatmatter
Sector
Energy
Service
Advertising video
Film
2 min 24 sec
Where it ran
Online, digital and social channels
From brief to finished film.
How we told a quiet, personal story for an international brand.
01 · The briefShow journeys that change lives
Esso's #journeysthatmatter campaign celebrates the journeys that mean something to people. The film needed to tell one of those stories honestly, for audiences in several countries.
03 · The outcomeOne film, four markets
A 2 min 24 sec branded film, versioned for the UK, Belgium, the Netherlands and Norway. Shared across online, digital and social channels.
02 · Our approachLet one man tell his story
We spent time with him at home, filmed his volunteer driver picking him up and the tea party itself, and let his own words carry the film, from his late wife to the friends he now looks forward to seeing.
04 · What we deliveredOne story, four versions
Branded content film, 2 min 24 sec
UK, Belgian, Dutch and Norwegian versions
Documentary-style filming at home and on the road
Interview-led storytelling
Behind the scenes
-
Memories
-
The album
-
The pick-up
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A warm welcome
-
On the road
-
The tea party
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Planning a video adTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
In the film“It's not so much the tea and the cakes but the important bit is getting together, being able to talk to one another.”
Tea party guest, #journeysthatmatter
In the film“It's a journey that is so important.”
Tea party guest, #journeysthatmatter
Let’s talk about your video ad.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.