Two 30-second adverts for Railsbank that use humour to show businesses how much easier it is to launch a branded credit card with Railsbank doing the complicated part.
The projectClient
Railsbank
Format
Two 30-second adverts
Sector
Financial
Service
Advertising video
Film
2 x 30 sec
Where it ran
Online, digital and social channels
From brief to finished film.
How we made a technical B2B product light and memorable.
01 · The briefMake B2B fintech fun
Railsbank wanted to reach businesses thinking about launching their own credit card, and show that it handles the complexity so they don't have to.
03 · The outcomeTwo adverts, one clear message
Two 30-second adverts with a light touch and a clear call to action: making sense of branded credit cards. Shared across online, digital and social channels.
02 · Our approachTwo ways to tell the same joke
One advert contrasts the stress of going it alone with the joy of working with Railsbank. The other follows one exhausted person drowning in paperwork, until Railsbank steps in.
04 · What we deliveredTwo adverts, one message
Two online adverts, 30 sec each
Script and voiceover
A set built from towers of paperwork
Branded end frames
Behind the scenes
-
Going it alone
-
When it works
-
The product
-
The paperwork
-
Overwhelmed
-
Relief
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Planning a video adTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
Let’s talk about your video ad.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.