netflix-the-woods-pre-roll-forest-car.jpg

Advertising video

Pre-roll ads · Netflix

Into the woods, in 15 seconds.

A set of pre-roll ads for Netflix's Polish series W głębi lasu (The Woods), shot on a green-screen set with the cast and cut for online.

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The project

Client
Netflix

Series
W głębi lasu (The Woods)

Sector
Entertainment

Service
Advertising video

Film
4 pre-rolls

Where it ran
Online, digital and social channels

From brief to finished film.

How we turned one studio day into a set of series pre-rolls.

01 · The brief

Stop the scroll for a new series

Netflix needed short pre-roll ads to build awareness of the series, each one quick enough to work before a viewer can skip.

03 · The outcome

Four pre-rolls from one shoot

Four pre-roll ads of between 10 and 19 seconds, from atmospheric forest openers to close-up character moments. Shared across online, digital and social channels.

02 · Our approach

Cast on green screen, the forest in post

We filmed the cast in a studio against green screen, then placed them in the series' forest world, and captured behind-the-scenes footage on the day.

04 · What we delivered

Four pre-rolls, one shoot

Four pre-roll ads, 10 to 19 sec
Green-screen studio shoot with the cast
Compositing into the forest setting
Behind-the-scenes footage

Behind the scenes

  • W głębi lasu title over a forest, from a Netflix pre-roll

    The forest

  • Cast and crew on the green-screen set for the Netflix pre-rolls

    On the green screen

  • Director and crew at the monitor during the Netflix shoot

    At the monitor

  • Close-up of an actor in the forest setting

    Close-ups

  • Character portrait composited into the forest

    The cast

  • Actor performing in front of a green screen

    Performance

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