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Explainer video / Healthcare

Medical explainer · Roy Castle Lung Cancer Foundation

Reaching deeper into the lung, to diagnose cancer earlier.

A medical explainer film for the Roy Castle Lung Cancer Foundation. Stephanie Fraser, a lung surgeon at Guy’s Hospital, demonstrates robotic-assisted bronchoscopy and explains how it helps clinicians sample small lung nodules and diagnose cancer at an earlier stage.

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The project

Client
Roy Castle Lung Cancer Foundation

Featuring
Stephanie Fraser, lung surgeon, Guy’s Hospital

Sector
Healthcare

Service
Medical explainer video

Film
3 min 52 sec

Where it ran
Online, digital and social channels

From brief to finished film.

How we showed patients a new way to diagnose lung cancer.

01 · The brief

Explain a new diagnostic technology

The Foundation wanted patients to understand robotic-assisted bronchoscopy, what it means for diagnosis, and the questions to ask their care team.

03 · The outcome

Complex technology made clear

A 3 min 52 sec film that takes patients from a worrying scan result to a clear explanation of the test. Shared across online, digital and social channels.

02 · Our approach

Show the technology, not just describe it

We filmed the surgeon with the bronchoscopy system, a model of the airways and the live camera and navigation screens, so viewers can see exactly how the device reaches deep into the lung.

04 · What we delivered

One test, shown step by step

Medical explainer film, 3 min 52 sec
Presenter-led demonstration with a surgeon
Close-ups of the airway model and navigation screens
Question-led titles and branded end frame

Behind the scenes

  • Stephanie Fraser beside the robotic bronchoscopy system

    The surgeon

  • A model of the lung airways used for demonstration

    The airways

  • The navigation screen guiding the camera through the lung

    Navigation

  • The surgeon demonstrating the flexible camera

    Demonstration

  • The live camera view inside the airways

    Inside the lung

  • The camera reaching into the airway model

    Close-up

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Planning a medical video

Tell us your budget. We’ll show you what it buys.

Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.

Making video all year round? Monthly plans bring that down to £495 + VAT a credit.

How our pricing works →

Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.

01 Brief & budget

02 A plan that fits

We show you exactly what your budget buys: scripting, filming days, editing or animation.

Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.

03 We make it

Your finished film plus versions for your website, social channels, events and presentations.

04 Ready for every channel

In the film

“I think robotic-assisted bronchoscopy is a real game changer.”

Stephanie Fraser, lung surgeon, Guy’s Hospital

In the film

“No matter how small the nodule is or the area of concern and no matter where it is, we can reach it.”

Stephanie Fraser, lung surgeon, Guy’s Hospital

Let’s talk about your medical video.

Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.