Services / Explainer video
Explainer video production · London & UK
Explain it once. Clearly. In about 90 seconds.
Explainer videos that turn a complicated product, service or process into something anyone can follow — for your homepage, sales team, onboarding or ads. We’ve made explainers for the Ministry of Justice, Ledger, CooperVision and Octopus Energy: animated, filmed or a mix, scripted with you from the start.
Featured projectMinistry of Justice
An animated explainer showing how electronic tagging works.
What makes an explainer work.
An explainer has one job: to make something clear. Script, visuals and pace are all built around the one thing your audience needs to understand.
Script first
We start with the one thing your audience needs to understand, and cut everything else.
Animated or filmed
Animation for ideas and software, live action for people and places, or a mix when you need both.
One film, many uses
Homepage, sales decks, onboarding, social cut-downs and ads, all from the same explainer.
Priced by credit
Know the cost before we start. Pay-as-you-go, or save with a monthly plan.
Explainer videos we make
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Product explainers
What it is, who it’s for and why it’s better, in 60–90 seconds.
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Service explainers
Make an intangible service easy to picture and easy to buy.
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Software & app demos
Screen recordings brought to life with motion graphics.
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Animated explainers
Characters, icons and motion graphics for ideas that can’t be filmed. Animated video →
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Onboarding explainers
Get new customers or staff up to speed, fast. Training video →
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Explainer ads
15 and 30-second versions for social and YouTube. Advertising video →
Explainer projects
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Ledger
An explainer video for Ledger’s crypto hardware and software services. View the project →
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Power Framework
A presenter-led explainer series for a PPM system. View the project →
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SAFE
A cinematic explainer for a travel safety app. View the project →
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Royal Literary Fund
An animated explainer guiding writers through how to apply for a grant. View the project →
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Octopus Energy
An explainer video for Octopus Energy. View project →
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Lymphoma Hub
A platform explainer for community haematologists. View the project →
What does it cost?Tell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit. Rates are the same for every client, large or small.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, storyboard, then animation or filming. Most explainers take 2–6 weeks from brief to delivery.
03 We make it
Your finished explainer plus cut-downs for your website, sales decks, onboarding and social.
04 Ready for every channel
Client review“After evaluating five proposals, we chose Sneak and couldn’t be happier with the choice. Smooth communication, a very detail-oriented approach, and most importantly, a dynamic and contemporary style of the videos.”
Natalia Rice, Power Framework
Client review“The team at Sneak were so positive from the start and gave us expert support and guidance throughout the process. We now have a professional, succinct and engaging video to support our applicants.”
Jill Haines, The Fashion and Textile Children’s Trust
Questions about explainer videos
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60–90 seconds for a homepage or sales explainer; 15–30 seconds for social and ads. We can make both from the same script.
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It depends on length and whether it’s animated or filmed, so we start from your budget. Credits are £795 + VAT on pay-as-you-go, or from £495 + VAT on a monthly plan. See our pricing →
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Animation suits software, data and abstract ideas; live action suits people, places and physical products. We’ll recommend one once we’ve heard the brief.
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Most explainers take 2–6 weeks from brief to delivery, including script sign-off and two rounds of amends.
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Yes. Script and storyboard support is part of our Development package, and you approve it before production starts.
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Yes. Fonts, colours, tone of voice and approvals — we work to your guidelines from the first draft.
Let’s talk about your explainer video.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.