A cinematic explainer for the SAFE app. We follow a business traveller from arrival to her meetings across London, with the app’s live maps, alerts, news and country reports appearing around her as on-screen graphics, so the product is explained without a word of voiceover.
The projectClient
SAFE
Product
Travel safety app
Sector
Technology
Service
Explainer video
Film
2 min 43 sec
Where it ran
Online, digital and social channels
From brief to finished film.
How we explained an app through a single journey.
01 · The briefExplain an app through a journey
SAFE wanted a film that showed how its app supports people travelling for work, in a way that felt premium and real rather than a screen-by-screen demo.
03 · The outcomeA premium, wordless explainer
A 2 min 43 sec film that works with the sound off and ends with the app store links. Shared across online, digital and social channels.
02 · Our approachDrama plus interface
We shot a day in the life of a traveller on location in London, then designed and animated the app’s interface into the scenes, from maps and alerts to country reports and check-ins.
04 · What we deliveredOne journey, every feature
App explainer film, 2 min 43 sec
Location filming across London
Animated interface graphics
App store end frame
Behind the scenes
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London
-
Arrival
-
The app
-
Alerts
-
Country reports
-
Live maps
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Planning an explainer videoTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
Let’s talk about your explainer video.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.