Animated explainer film · Ministry of Justice
Clear rules, in plain language, for anyone wearing an alcohol tag.
An animated explainer for HM Government and the Ministry of Justice that walks people through alcohol monitoring: how the tag works, what they can and can't do, and who to contact when they need help.
The projectClient
Ministry of Justice
Topic
Alcohol monitoring
Sector
Government
Service
Animated explainer video
Film
3 min 49 sec
Where it ran
Online, digital and social channels
From brief to finished film.
How we turned a strict set of rules into a film anyone can follow.
01 · The briefMake a strict set of conditions easy to follow
People given an alcohol monitoring condition have to follow clear rules, and a breach can mean a return to prison or to court. The Ministry of Justice needed a film that explained the tag, the base station and the rules simply enough for anyone to follow.
03 · The outcomeEverything they need to know, in under four minutes
A 3 min 49 sec animated explainer covering installation, daily uploads, what to avoid and what happens in a breach, ending with the 24-hour helpline. Shared across online, digital and social channels.
02 · Our approachOne character, one rule at a time
We built the film around a single animated character in everyday settings: at home, at the bar, in the park, cycling, in the shower. Each scene shows one rule. A calm voiceover carries the detail, subtitles run throughout so it works with or without sound, and the film closes by recapping the four key points.
04 · What we deliveredOne film, built for clarity
Animated explainer film, 3 min 49 sec
Character design and 2D animation
Voiceover and on-screen subtitles
Four-point recap to close
Behind the scenes
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Installing the tag and base station
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Introducing alcohol monitoring
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How the tag detects alcohol
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Within 10 metres at upload time
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Who to contact for help
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Everyday life with a tag
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Planning an explainer filmTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
In the film“This is a quick guide about everything you need to know to help you live your life as normally as possible.”
From the film
In the film“The tag does not need to interfere with everyday life.”
From the film
Let’s talk about your explainer film.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.