Training video / Corporate video
Training films · The Crown Estate
Three films to help every team lead on net zero.
A set of three films for Leading Net Zero, an internal session from The Crown Estate on decarbonising its real estate portfolio. Head of Sustainability Anna Swaithes opens and closes the session, and a positioning film sets out the climate challenge, the built environment’s part in it and what The Crown Estate is already doing.
The projectClient
The Crown Estate
Featuring
Anna Swaithes, Head of Sustainability
Sector
Property
Films
3 films, 6 min 47 sec in total
Service
Training video
Where it ran
Online, digital and social channels
From brief to finished film.
How we made Leading Net Zero.
01 · The briefMake net zero everyone’s job
The Crown Estate wanted every team member to see how their own role contributes to reducing energy use and decarbonising its buildings, not just the sustainability team.
03 · The outcomeA ready-made session package
An intro, a positioning film and an outro that run in sequence, for online, digital and social channels.
02 · Our approachOpen, frame and close the session
Anna Swaithes introduces and closes the session in her own words, with footage of the estate’s buildings, streets and teams. Between them, a positioning film frames the wider climate challenge and The Crown Estate’s responsibility.
04 · What we deliveredThree films, one session
Intro film from the Head of Sustainability
Positioning film on the case for net zero
Outro film to close the session
Footage of the estate’s buildings, streets and teams
Silent pre-roll loop
Behind the scenes
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Anna Swaithes
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The Crown Estate
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Regent Street
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From above
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On site
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In the office
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Planning a training filmTell us your budget. We’ll show you what it buys.
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01 Brief & budget
02 A plan that fits
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Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
In the film“Sustainability is at the heart of what we do and why we exist.”
Anna Swaithes, Head of Sustainability, The Crown Estate
In the film“From the small repeated actions of one person to large organisational initiatives, it all adds up to big impact.”
Anna Swaithes, Head of Sustainability, The Crown Estate
Let’s talk about your video.
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