Culture and DE&I film · HaysMac
A people-first firm, in its own people’s words.
A culture film for London accountancy firm HaysMac, marking its win as Lloyds DE&I Champion of the Year and showing what its approach to people means day to day.
The projectClient
HaysMac
Occasion
Lloyds DE&I Champion of the Year
Sector
Financial services
Service
Corporate video
Film
5 min 10 sec
Where it ran
Online, digital and social channels
From brief to finished film.
How we showed the culture behind a DE&I award.
01 · The briefShow what the award means inside the firm
HaysMac had been named Lloyds DE&I Champion of the Year. They wanted a film that went beyond the trophy and showed the culture behind it, for clients, for their own people and for the graduates they want to attract.
03 · The outcomeCulture, shown rather than claimed
A 5 min 10 sec film in which HaysMac's people explain why the culture matters to them, from leadership to career progression. Shared across online, digital and social channels.
02 · Our approachFrom the managing partner to the graduates
We filmed at HaysMac's offices by Southwark Bridge, pairing a relaxed podcast-style interview with Managing Partner Natasha Frangos with conversations across the firm, from directors and supervisors to a senior associate, plus the award night itself.
04 · What we deliveredOne film, many voices
Culture and DE&I film, 5 min 10 sec
Podcast-style interview with the Managing Partner
Interviews across the firm
Footage from the award night
Behind the scenes
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Southwark, in the City of London
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Reception at HaysMac
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Natasha Frangos, Managing Partner
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The awards on display
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Dylan Buckley, Senior Associate
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Kwasi Adom-Frimpong, Supervisor
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Planning a culture filmTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
In the film“That sort of culture, that environment of not feeling like you have to stay in your lane, brings out new ideas, innovation and actually that is what then fuels the growth.”
Natasha Frangos, Managing Partner, HaysMac
In the film“No matter our backgrounds, our upbringing, our previous experiences, we're all given the chance to progress in the way that suits our abilities.”
Dylan Buckley, Senior Associate, HaysMac
Let’s talk about your culture film.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.