A customer case study film for Genesys, featuring M&T Bank. Paul Zimniewicz, Senior Vice President at M&T Bank, explains why the bank moved its contact centres to Genesys, how it uses AI and self-service, and what the change has meant for its bankers and customers.
The projectClient
M&T Bank
Featuring
Genesys
Sector
Banking
Film
2 min 38 sec
Service
Case study video
Where it ran
Online, digital and social channels
From brief to finished film.
How we filmed the M&T Bank story.
01 · The briefA customer story, told by the customer
Genesys wanted a case study film that let M&T Bank explain the change in its own words, for sales and marketing teams to share.
03 · The outcomeA case study film for Genesys
A 2 min 38 sec customer story. Shared across online, digital and social channels.
02 · Our approachAn interview and the places behind it
We interviewed Paul Zimniewicz and filmed the contact centre, the M&T Tech offices and the bank’s headquarters, with branded quote cards for the key lines.
04 · What we deliveredOne interview, many teams
Case study film, 2 min 38 sec
Interview with M&T Bank’s Senior Vice President
Contact centre and office filming
Aerial shots of the headquarters
Silent pre-roll loop
Behind the scenes
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Headquarters
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The interview
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Contact centre
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M&T Tech
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The atrium
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Teamwork
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Electrolux
Case study films created for Electrolux brand campaigns.
Planning a case study videoTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
In the film“Customer experience is everything. Years ago, it used to be about transactional processing and about being efficient. Today, it's really about how the customer feels.”
Paul Zimniewicz, Senior Vice President, M&T Bank
In the film“Orchestrating the customer experience is key. Being able to orchestrate what we would like them to see and get them to where they need to go more quickly is imperative for us.”
Paul Zimniewicz, Senior Vice President, M&T Bank
Let’s talk about your video.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.