Charity film · Royal British Legion Poppy Appeal
A thank-you to everyone who made the Poppy Appeal happen.
A thank-you film for the Royal British Legion's Poppy Appeal, showing volunteers and supporters what their efforts made possible, told by the veterans and families they helped.
The projectClient
Royal British Legion
Campaign
Poppy Appeal
Sector
Charity
Service
Interview video
Film
2 min 15 sec
Where it ran
Online, digital and social channels
From brief to finished film.
How we turned a thank-you into a film about the difference it made.
01 · The briefSay thank you, and show the difference
The Poppy Appeal depends on thousands of volunteers and supporters. The Royal British Legion wanted to thank them properly, and show them exactly where their support went.
03 · The outcomeA thank-you, told by the people it helped
A 2 min 15 sec film that credits supporters with more than 30 million poppies distributed and over 16,000 grants worth more than £9m, then hands over to the veterans themselves. Shared across online, digital and social channels.
02 · Our approachFrom the collection tin to the people it helps
As the Legion's year-round video production partner, we followed the Poppy Appeal from volunteers collecting at stations and on city streets to the Fields of Remembrance, and on to the Legion's recovery, sport and support services. Veterans and family members speak directly to camera, with simple title cards carrying the headline numbers between their stories.
04 · What we deliveredOne film, told by the people it helped
Thank-you film, 2 min 15 sec
Interviews with veterans and their families
Filming with volunteers, events and support services
Animated title cards
Behind the scenes
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The Fields of Remembrance
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Honouring veterans
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Poppy Appeal volunteers
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Music at the station
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Recovery through cycling
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Sport and recovery
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Planning a charity filmTell us your budget. We’ll show you what it buys.
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01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
In the film“The support the RBL gave me really changed my life.”
Veteran supported by the Royal British Legion
In the film“Your support has meant everything to me.”
Veteran supported by the Royal British Legion
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