Animated video / Corporate video
Internal comms animation · Selfridges
Five priorities. Five animated films.
A five-part animated series for Selfridges, explaining the business’s strategic priorities to its teams: building strong customer relationships, delivering amazing service, driving sales while working smarter, delivering a complete multichannel experience, and recruiting, developing and retaining the best talent.
The projectClient
Selfridges
Format
Five-part animated series
Sector
Retail
Film
Five films, 1 min 30 sec to 2 min 10 sec
Service
Animated video
Where it ran
Online, digital and social channels
From brief to finished film.
How we animated Selfridges’ priorities.
01 · The briefShare the strategy with every team
Selfridges wanted every team member to understand the business’s priorities, and the part they play in delivering them.
03 · The outcomeA series for every team
Five animated films, one for each priority, shared across the business and online, digital and social channels.
02 · Our approachOne style, five stories
We designed a stylised world of shoppers, staff and stores, with a colour for each priority, and set the narration’s key words and numbers in motion so each film is quick to take in.
04 · What we deliveredFive films, one series
Five animated films
Narration with animated key words and statistics
Bespoke illustration style
A colour for each priority
Silent pre-roll loop
Behind the scenes
-
Service
-
Customers
-
Work smarter
-
Multichannel
-
Talent
-
In store
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Planning an animationTell us your budget. We’ll show you what it buys.
Every project is built from simple credits — one for development, filming, editing or animation — at £795 + VAT each on pay-as-you-go. No minimum, no contract.
Making video all year round? Monthly plans bring that down to £495 + VAT a credit.
Tell us who the film is for, where it’ll be seen and roughly what you’d like to spend. A range is fine.
01 Brief & budget
02 A plan that fits
We show you exactly what your budget buys: scripting, filming days, editing or animation.
Script, shoot, edit and animate. Most films take 2–6 weeks from brief to delivery.
03 We make it
Your finished film plus versions for your website, social channels, events and presentations.
04 Ready for every channel
Let’s talk about your video.
Tell us a little about the project and your budget. We’ll reply within 24 hours with ideas and a clear plan — no obligation. Or email info@sneakglobal.com.